Why Does Google Cloud Want to Attach Channel Partners to All Its Customer Engagements?

Google Cloud CEO, Thomas Kurien, recently stated the firm plans to offload 100 percent of its customer engagements to partner services. The public cloud giant plans to further enhance the firm’s channel strategy by attaching channel partners to every single customer engagement since it is seeing a growth in sales by selling in collaboration with its thousands of channel partners. The goal is to take their existing systems and solutions and figure out how to migrate them to a Google workspace. Co-selling with Google Cloud and the exposure received is a win-win situation for both the parties involved.