Data is the lifeblood of any digital transformation initiative, especially in the retail and e-commerce industry. From improving customer experiences to developing new products, harnessing data can provide valuable insights to help businesses achieve their goals. What is Digital Transformation? Digital transformation is a process of leveraging technology to streamline business operations, reduce costs, and create new products and services. It is a key factor in today’s competitive landscape, as more companies are turning to digital technologies to increase efficiency, reduce costs, and stay ahead of the competition.