As technology advances, more and more people are using voice search on their smartphones and other digital devices to quickly get information. In order to keep up with this growing trend, businesses must understand how to optimize their content for voice search. What are Search and Content Analytics? Search and content analytics provide the tools and insights necessary to take advantage of voice search. By utilizing search and content analytics, businesses can learn how to optimize their content so that it appears in the search results of voice search queries. This can help businesses gain a greater share of voice search traffic.