1. Industries
  2. Telecom and media

Telecom and media

You built the network. Partners still cannot buy it.

India's operators have built 5G at national scale. The revenue from it depends on an API layer that is production-grade, documented and governed, and on records that satisfy DoT and TRAI. We build it on Apigee. Streaming services and broadcasters face the same test when a cricket final or a new release brings the whole audience at once.

Updated October 22, 2026

Illustrative exampleOne partner API call.
  • Partner identityVerified
  • Plan and quotaWithin plan
  • Usage meteredRecorded against the partner and the minute
  • Traffic patternUnusual spike. Held for review.

A network is only an asset when someone else can use it without calling you.

Where you are

Billions are in the network. Enterprise customers and partner developers want its capabilities, such as identity checks, location and quality on demand, through APIs, the way they use any cloud service. Industry programs such as CAMARA and GSMA Open Gateway are already shaping what they expect.

Network APIs

The network is built and the revenue is waiting.

Banks, fintechs and enterprises want identity checks, location and quality on demand through APIs, the way the GSMA Open Gateway and CAMARA programs describe them. An operator without a catalog and onboarding cannot sell them.

What waiting costs: the enterprise business forms around the first operator ready to meter it.

Security on the record

The new telecom law puts incidents on a clock.

The Telecommunications Act 2023 and the Telecom Cyber Security Rules 2024 require a security policy, a chief telecommunication security officer and prompt reporting of security incidents to DoT. Partner APIs and agents sit inside that perimeter.

What waiting costs: an incident reported without the trail to explain it.

Fraud and spam

Every messaging and calling API is a fraud surface.

TRAI's commercial communication regulations and DoT's anti-fraud measures press operators to stop misuse fast and show who sent what. An agent that sends messages must respect the same consent and registration rules.

What waiting costs: penalties, and a brand customers associate with scam calls.

Media and streaming

Big matches bring the whole audience at once.

Live sport, finales and new releases send sign-in and subscription requests through the same APIs in the same minutes, and viewing data is personal data under the DPDP Act.

What waiting costs: an outage during the moment your viewers waited for, and a viewing history you cannot account for.

Rulebook, India

Regulator or lawWhat it asksWhat it means for an agent
DoT, Telecommunications Act 2023The licensing and authorization framework for telecom services, with security and user protection duties.Partner APIs and agents are part of the authorized service and governed like it.
DoT, Telecommunications (Telecom Cyber Security) Rules, 2024A cyber security policy, a chief telecommunication security officer, and reporting of security incidents to DoT within hours.Every partner call and agent action is logged so an incident report can say what happened, through which interface, and when.
TRAI, Telecom Commercial Communications Customer Preference Regulations, 2018 (as amended)Consent and preference registration for commercial messages and calls, registered headers and templates, and action against unsolicited communication.Messaging agents check consent and approved templates before they send, and the record shows both.
Digital Personal Data Protection Act 2023 and DPDP Rules 2025Consent and purpose limits for subscriber data, breach notice.Network APIs release only the subscriber attributes the purpose and consent allow.
CERT-In directions (April 2022)Cyber incidents reported within six hours; ICT logs kept for 180 days in India.Gateway and agent logs stay in India on synchronized time.
Ministry of Information and Broadcasting, IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Part IIIA code of ethics, content classification and a grievance process for online curated content publishersRecommendation and service agents respect the classification and age settings on each title, and every viewer complaint they touch is logged for the grievance officer.

What is in the way

The network capability is real. The product around it is not: no catalog, no developer onboarding, no metering finance accepts, and no policy layer between partners and the core.

Can a partner developer go from sign-up to a metered, billed API call without a ticket to your engineers?

From partner sign-up to billed API call

Without

Sign-up emailTicket to engineeringSpreadsheet of keysManual usage exportInvoice not reached

The chain stops before the invoice.

With

PortalPartner signs up
KeyIssued and scoped
Metered callRecorded against the partner
Invoice lineMatches the usage

Sign-up to invoice, each step lit in turn.

Every handoff you remove is revenue you can prove.

How we clear it

Operators that open the network first become the platform partners build on. We start with one partner API product and finish it end to end before opening the next.

  1. 01

    A partner API layer on Apigee.

    Catalog, developer portal, onboarding, quotas and policy.

    You hold: a portal and gateway in production with an owner for every API product.

    Apigee and APIs
  2. 02

    Metering finance can reconcile.

    Usage metering on Apigee, usage events streamed to BigQuery, billing integration and anomaly detection from the first sprint.

    You hold: usage records that match invoices, and alerts for traffic outside the pattern.

    Vertex AI, BigQuery and data
  3. 03

    Agents for care and network operations.

    Agents on Gemini Enterprise with the gateway in front, acting inside policy, fed by network events.

    You hold: one agent in production in care or operations with a decision log.

    Gemini Enterprise and agents

Easy to start

Start with one workflow, not a program.

You

Choose one workflow, name one owner, and give us time with the people who sign it off.

Us

We bring engineers and the gateway design, we work inside your environment under your security rules, and we write the review pack alongside the build.

A good first workflow is one partner API product, from onboarding to invoice. See the fixed-price ways to start.

What the work feels like

What the first month looks like from your side.

  1. The first week

    One workflow is chosen and one person owns it. The questions your reviewers will ask are written down before any build starts. Your finance team sees metering reconcile in the first sprint demo.

  2. The first sprint

    Governance goes in before the first agent does: the gateway, the audit trail and the access rules. Your risk team sees them working.

  3. Every week

    A working demo you can show your own review board, not a status slide.

  4. The sign-off

    A decision log that can rebuild any action, and a go-live date that was agreed at the start.

Production readiness check

Test one workflow against the five questions.

A short readiness check on a live or planned agent workflow. You get a score and the principles worth another look.

Take the readiness check

Questions we are asked before the first conversation

Do you replace our developer portal?

We build on the portal you have where it works, and design a new one on Apigee where it does not.

Can you work with our billing system?

Yes. Integration with billing and usage systems is part of the first sprint, not a later phase.

How do agents fit a telecom estate?

They sit behind the same gateway as partner traffic, so one policy and one log cover both.

How do the Telecom Cyber Security Rules affect partner APIs?

Partner and enterprise APIs are part of the network you are responsible for, so they need the same logging, ownership and incident path as the rest of it. We design the gateway so that every partner call carries an identity, a policy and a record you can use in a report to DoT.

Do you work with streaming services and broadcasters in India?

Yes, in the API, data and AI layer around them: sign-in and subscriptions, audience data and service agents, governed under the DPDP Act. Broadcast and content delivery systems stay where they are.

Show us the first network API you want to sell.

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