Retail and consumer
Shoppers in the Philippines buy through apps, marketplaces and stores, and pay by e-wallet and QR in a second, while inventory still updates in batches. We rebuild the data layer on Google Cloud so retail AI can act on live signals, inside controls you can show.
Updated October 19, 2026
Retail AI is only as good as the minute its data was last true.
The assortment, the stores and the site are working. Somewhere a team is trialing personalization, availability promises or a service assistant, and each one is waiting on data that arrives late. For consumer brands selling direct, the same delay sits between the storefront, the marketplaces and the warehouse.
Inventory blind spots
E-wallet and QR payments confirm in a second, and marketplaces sell from the same shelf as your stores. A stock count that agrees overnight sells what is gone.
What waiting costs: canceled orders, refunds and a rating that follows you across every marketplace.
Online selling
The Internet Transactions Act brought online merchants and platforms under the DTI, with an E-Commerce Bureau and duties on disclosure and fair dealing, on top of the Consumer Act. An agent that writes offers inherits those duties.
What waiting costs: a DTI complaint over an offer nobody reviewed.
Customer data
The Data Privacy Act makes purpose and transparency binding for loyalty and marketing data, and the National Privacy Commission can ask which system used what.
What waiting costs: a personalization program paused while the consent trail is rebuilt.
| Regulator or law | What it asks | What it means for an agent |
|---|---|---|
| DTI, Internet Transactions Act of 2023 (Republic Act 11967) and its implementing rules | Rules for online merchants, platforms and e-retailers, including disclosure and consumer redress, overseen by the DTI's E-Commerce Bureau. | Offers and answers an agent gives online match the listed price and terms, and each one is logged. |
| DTI, Consumer Act of the Philippines (Republic Act 7394) | A ban on deceptive and unfair sales acts, and rules on price display and product information. | Service and personalization agents are tested against deceptive patterns before release and monitored after it. |
| BSP, National Retail Payment System and QR Ph | Interoperable retail payments, including the national QR standard. | Agents never handle payment credentials. Payment events arrive through the gateway from your payment partners. |
| Data Privacy Act of 2012 and the National Privacy Commission | Lawful processing, transparency, data subject rights and breach notice within 72 hours. | Recommendations run only on data the customer agreed to, with the consent reference in the log. |
The data exists. It arrives late, in batches, through point-to-point links nobody can trace, so every AI project starts by waiting for the nightly job. Each new agent that touches customer data or payment pages also lands inside payment card and privacy rules.
If a customer buys the last unit at 2:14 p.m., when do your site, your store and your supplier find out?
2:14 p.m., the last unit
Batch world
The item keeps selling until the nightly job.
Event world
Site, store and supplier update in the same second.
Retailers that move their data from batch to events first can let AI act while the customer is still on the page.
Inventory, order and supplier events on one governed stream, built as event streams on Google Cloud with Pub/Sub.
You hold: real-time stock and order events reaching every channel together.
Vertex AI, BigQuery and dataApigee between the store, the site, suppliers and marketplaces, replacing point-to-point links.
You hold: one API layer with an owner and a policy for each connection.
Apigee and APIsModels on Vertex AI and BigQuery and agents on Gemini Enterprise for replenishment, service and personalization, inside spend and action limits.
You hold: one agent in production on live data with a decision log.
Vertex AI, BigQuery and dataEasy to start
Choose one workflow, name one owner, and give us time with the people who sign it off.
We bring engineers and the gateway design, we work inside your environment under your security rules, and we write the review pack alongside the build.
A good first workflow is availability for one product family across your stores and your top marketplace. See the fixed-price ways to start.
What the work feels like
One workflow is chosen and one person owns it. The questions your reviewers will ask are written down before any build starts. Your merchandising team sees live availability in the first sprint demo.
Governance goes in before the first agent does: the gateway, the audit trail and the access rules. Your risk team sees them working.
A working demo you can show your own review board, not a status slide.
A decision log that can rebuild any action, and a go-live date that was agreed at the start.
Seen it before
Production readiness check
A short readiness check on a live or planned agent workflow. You get a score and the principles worth another look.
Take the readiness checkNo. We work in the integration and data layer around it.
Spend and action limits at the gateway, and a buyer approval step for anything above them.
With event streams on Google Cloud, built on Pub/Sub, so inventory and order events reach the site, the stores and BigQuery together. If you already run another streaming platform, we connect to it instead of replacing it.
If the assistant sells, recommends or answers for you online, its offers are part of your online selling, so the disclosure and fair dealing duties apply to what it says. We log every offer it makes, so you can show the DTI what a customer was told.
Tell us what you are working on. Our Customer Partnership Team will reply to arrange a conversation.
Get answers to your questions
AI assistant. It can make mistakes, so check anything important with our team.
