1. Industries
  2. Telecom and media

Telecom and media

You built the network. Partners still cannot buy it.

Enterprise customers and partner developers want network capability through APIs. We build that API layer on Apigee, inside the security obligations of your license and the PDPA, with metering your finance team can reconcile. Media and streaming services need the same layer when a live event brings the whole audience at once.

Updated October 22, 2026

Illustrative exampleOne partner API call.
  • Partner identityVerified
  • Plan and quotaWithin plan
  • Usage meteredRecorded against the partner and the minute
  • Traffic patternUnusual spike. Held for review.

A network is only an asset when someone else can use it without calling you.

Where you are

Billions are in the network. Enterprise customers and partner developers want its capabilities, such as identity checks, location and quality on demand, through APIs, the way they use any cloud service. Industry programs such as CAMARA and GSMA Open Gateway are already shaping what they expect.

Network APIs

Partners build where onboarding is easiest.

Enterprises and developers in Singapore expect identity checks, location and quality on demand through standard APIs, the way they buy any cloud service, and industry programs such as CAMARA and GSMA Open Gateway are shaping what they expect.

What waiting costs: the ecosystem forms around the operator that opened first.

Security

Every new path into the network answers to IMDA and the CSA.

Telecom licensees carry IMDA's security obligations, the major internet service providers follow the Telecommunications Cybersecurity Code of Practice, and info-communications is a critical sector under the Cybersecurity Act. A partner API or an agent is a new path in.

What waiting costs: the API product waits at security review while the partner signs with someone else.

Subscriber data

AI in care reads the data the PDPA protects most closely.

Care and retention agents read account, usage and location data. The PDPA and the PDPC's guidelines on personal data in AI systems ask for a purpose, notification and accountability for each use.

What waiting costs: a care assistant that cannot show what it read, after a complaint reaches the regulator.

Media and streaming

Live events bring the whole audience at once.

Matches, concerts and new releases send sign-in and subscription requests through the same APIs in the same minutes, and viewing data is personal data under the PDPA.

What waiting costs: an outage during the moment your viewers waited for, and a viewing history you cannot account for.

Rulebook, Singapore

Regulator or lawWhat it asksWhat it means for an agent
IMDA, as telecom regulator under the Telecommunications ActLicense conditions, including service and security obligationsPartner and agent access to network functions runs through a policy layer the licensee controls.
Telecommunications Cybersecurity Code of Practice (IMDA, applied to major internet service providers)Measures to prevent, protect against, detect and respond to cyber threats, with incident reportingGateway logs and agent actions feed the same incident process as the network.
Cybersecurity Act 2018, as amended in 2024 (Cyber Security Agency of Singapore)Duties for owners of critical information infrastructure, including in info-communicationsAn agent that touches a designated system sits inside that system's controls and audits.
Personal Data Protection Act and the PDPC's advisory guidelines on AIPurpose, notification, protection and accountability for subscriber data, including when it feeds AIThe care agent reads only the fields its purpose allows, and the log shows which.
IMDA Model AI Governance Framework for Agentic AI (January 2026)Voluntary guidance: bounded autonomy and access, human checkpoints, technical controlsPlan changes, credits and refunds above a set limit wait for a person.
IMDA, as media regulator, including the Broadcasting Act and its codes for online servicesContent standards, age-appropriate access and user safety measures for media and online servicesRecommendation and service agents respect each title's classification and age settings, and their actions are logged.

What is in the way

The network capability is real. The product around it is not: no catalog, no developer onboarding, no metering finance accepts, and no policy layer between partners and the core.

Can a partner developer go from sign-up to a metered, billed API call without a ticket to your engineers?

From partner sign-up to billed API call

Without

Sign-up emailTicket to engineeringSpreadsheet of keysManual usage exportInvoice not reached

The chain stops before the invoice.

With

PortalPartner signs up
KeyIssued and scoped
Metered callRecorded against the partner
Invoice lineMatches the usage

Sign-up to invoice, each step lit in turn.

Every handoff you remove is revenue you can prove.

How we clear it

Operators that open the network first become the platform partners build on. We start with one partner API product and finish it end to end before opening the next.

  1. 01

    A partner API layer on Apigee.

    Catalog, developer portal, onboarding, quotas and policy.

    You hold: a portal and gateway in production with an owner for every API product.

    Apigee and APIs
  2. 02

    Metering finance can reconcile.

    Usage metering on Apigee, usage events streamed to BigQuery, billing integration and anomaly detection from the first sprint.

    You hold: usage records that match invoices, and alerts for traffic outside the pattern.

    Vertex AI, BigQuery and data
  3. 03

    Agents for care and network operations.

    Agents on Gemini Enterprise with the gateway in front, acting inside policy, fed by network events.

    You hold: one agent in production in care or operations with a decision log.

    Gemini Enterprise and agents

Easy to start

Start with one workflow, not a program.

You

Choose one workflow, name one owner, and give us time with the people who sign it off.

Us

We bring engineers and the gateway design, we work inside your environment under your security rules, and we write the review pack alongside the build.

A good first workflow is one partner API product, from onboarding to invoice. See the fixed-price ways to start.

What the work feels like

What the first month looks like from your side.

  1. The first week

    One workflow is chosen and one person owns it. The questions your reviewers will ask are written down before any build starts. Your finance team sees metering reconcile in the first sprint demo.

  2. The first sprint

    Governance goes in before the first agent does: the gateway, the audit trail and the access rules. Your risk team sees them working.

  3. Every week

    A working demo you can show your own review board, not a status slide.

  4. The sign-off

    A decision log that can rebuild any action, and a go-live date that was agreed at the start.

Production readiness check

Test one workflow against the five questions.

A short readiness check on a live or planned agent workflow. You get a score and the principles worth another look.

Take the readiness check

Questions we are asked before the first conversation

Do you replace our developer portal?

We build on the portal you have where it works, and design a new one on Apigee where it does not.

Can you work with our billing system?

Yes. Integration with billing and usage systems is part of the first sprint, not a later phase.

How do agents fit a telecom estate?

They sit behind the same gateway as partner traffic, so one policy and one log cover both.

Do our partner APIs fall under IMDA's cybersecurity code?

The code applies to the licensees IMDA designates, today the major internet service providers, so it depends on your license. Either way we design the partner API layer to its controls, because your security office and your auditors will ask the same questions.

Do you work with media and streaming businesses in Singapore?

Yes, in the API, data and AI layer around them: sign-in and subscriptions, audience data and service agents, governed under the PDPA. Content delivery systems stay where they are.

Show us the first partner API you want to sell.

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Tell us what you are working on. Our Customer Partnership Team will reply to arrange a conversation.

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