1. Industries
  2. Travel and hospitality

Travel and hospitality

A guest sees one price. Your systems see five.

Rates, availability and guest data move between booking channels, properties and loyalty systems that rarely agree. We build the APIs, event streams and AI on Google Cloud that keep them in step, from the quiet months to the busiest week of the season.

Updated October 19, 2026

Illustrative exampleOne booking change.
  • Change requestGuest moves arrival by one day
  • AvailabilityUpdated across all channels
  • Loyalty and paymentPoints and deposit carried over
  • Upgrade offerDrafted by the service agent. Held for desk approval.

Hospitality is remembered for the one moment the systems disagreed in front of the guest.

Where you are

Your bookings arrive from your own site, partners and agents. Properties, loyalty and payment run on different systems, and an AI assistant is on next year's plan.

Peak demand

Every channel fills at once.

Major events and the winter season send demand through global channels, regional apps, tour operators and your own site in the same hours. Channels that disagree sell rooms that are gone or quote prices that do not match.

What waiting costs: walked guests and partner penalties in the weeks that pay for the year.

Guest data

Guests arrive from everywhere, and so does their data.

Profiles, identity details and payment data move between properties, group systems and partners, often across borders. The federal data protection law sets rules for that data and for sending it outside the country.

What waiting costs: an interface nobody owns, found during an incident rather than before it.

Service agents

A promise made by AI is a promise you made.

Guest-facing agents change bookings, waive fees and offer upgrades, in Arabic, English and the languages your guests speak. The UAE's AI Charter expects human oversight and accountability for those decisions.

What waiting costs: margin given away with nobody's approval, or a complaint you cannot explain.

Rulebook, the UAE

Regulator or lawWhat it asksWhat it means for an agent
Federal Decree-Law No. 45 of 2021 on the Protection of Personal DataLawful processing, protection and limits on transfers of guest personal data outside the UAEEvery interface touching guest data has an owner and a log, and the design shows where each record goes.
Emirate tourism authorities, such as Dubai's Department of Economy and Tourism and Abu Dhabi's Department of Culture and TourismLicensing and standards for hotels and tourism operators in each emirateBooking and guest records meet the reporting your license requires.
PCI DSS v4.0.1 (industry standard of the PCI Security Standards Council)Protection of cardholder data across systems and service providersAgents never see card numbers. Payment stays tokenized behind the gateway.
UAE Charter for the Development and Use of Artificial Intelligence (2024)Human oversight, transparency and accountability in AIFee waivers and upgrades above a set limit wait for desk approval.

What is in the way

Channel managers, property systems, loyalty and payment were bought one at a time and talk through overnight files and point-to-point links. An AI assistant built on top of them inherits every disagreement.

When a guest changes a booking, how many systems update by themselves?

One guest, one truth

Illustrative example. One guest, one truth: a change reaches every channel, loyalty and payment together.

How we clear it

We get every channel reading the same rates and availability first, then put a service agent on top of that single version.

  1. 01

    One API layer for channels and partners.

    Rates, availability and bookings through governed Apigee APIs, with card data tokenized at the gateway.

    You hold: an owner and a policy for every channel and partner connection.

    Apigee and APIs
  2. 02

    Inventory events in real time.

    Rate and availability changes carried as event streams on Google Cloud to every channel together, with BigQuery receiving the same events for revenue analysis.

    You hold: availability and rates that match across channels at the same moment.

    Vertex AI, BigQuery and data
  3. 03

    Service agents for guests and staff.

    Agents on Gemini Enterprise that answer and change bookings within policy, quote total prices and log each step.

    You hold: one service agent in production with a decision log and desk approval for anything outside policy.

    Gemini Enterprise and agents

Easy to start

Start with one workflow, not a program.

You

Choose one workflow, name one owner, and give us time with the people who sign it off.

Us

We bring engineers and the gateway design, we work inside your environment under your security rules, and we write the review pack alongside the build.

A good first workflow is availability across your top three channels. See the fixed-price ways to start.

What the work feels like

What the first month looks like from your side.

  1. The first week

    One workflow is chosen and one person owns it. The questions your reviewers will ask are written down before any build starts. Your revenue team sees one rate change reach every channel in the first sprint demo.

  2. The first sprint

    Governance goes in before the first agent does: the gateway, the audit trail and the access rules. Your risk team sees them working.

  3. Every week

    A working demo you can show your own review board, not a status slide.

  4. The sign-off

    A decision log that can rebuild any action, and a go-live date that was agreed at the start.

Production readiness check

Test one workflow against the five questions.

A short readiness check on a live or planned agent workflow. You get a score and the principles worth another look.

Take the readiness check

Questions we are asked before the first conversation

Do we have to replace our property management or reservation system?

No. We work in the API and data layer around them, and they stay the systems of record.

Can an AI assistant change a booking?

Yes, inside the policy limits you set for dates, rates and upgrades. Anything outside them goes to the desk, and the log shows what the assistant proposed and who approved it.

How do you keep card data away from AI?

Card data is tokenized at the gateway, so the assistant only ever sees a token. That keeps the agent outside the systems your PCI assessor has to examine in detail.

Can you work with our channel manager and partner connections?

Yes. We put your existing channel and partner connections behind one governed layer first, then add new channels to the same standard.

Can guest data stay in the UAE while agents use it?

Yes, where your policies require it. We confirm at the start which Google Cloud services and locations meet the requirement, and the gateway keeps each agent to the guest data its purpose allows.

Show us where your channels disagree.

Talk to an architect

Tell us what you are working on. Our Customer Partnership Team will reply to arrange a conversation.

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